Insights into online, sports, and casino gambler preferences and needs include: The results of our most recent gaming survey are detailed in our new paper, The sustainable gaming customer. Based on our work with various stakeholders in the gaming ecosystem and several years of customer research, we believe operators can cultivate long-term customer relationships that lead to sustained business success by adopting four tenets: trust, enjoyment, value, and protection. Customers represent gaming operators’ most valuable assets.
